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How to Become an Event Promoter: A Comprehensive Guide
Event promoters in a showroom

How to Become an Event Promoter: A Comprehensive Guide

Learning how to become an event promoter is not as hard as you imagine if you follow our step-by-step guide. If you have ever been to a “big” party where barely anybody showed up, then you know that those organizers did not hire promoters. Promoters have great organizational skills that play a crucial role in the success of an event.

They focus on developing awareness of a particular service or product, like a club, a new cologne or a musical group. A promoter who is in charge of a band will also have responsibilities that include advertising events, obtaining venues, and even setting up sound equipment. You do not need formal education to become a promoter, but it is really important to have certain skills. Since experience is needed, a promoter should focus on a local band in order to be able to start their career.

If you don’t mind working long hours and you have an outgoing personality, then you may be suited for this job. You will work to draw attention to different products, clubs, parties, or bands. The U.S. Bureau of Labor Statistics indicates that in 2015 promotions and advertising managers earned a median salary of $95,890. The BLS also indicated that job opportunities for promotions managers would increase, adding 1,400 jobs between 2014 and 2024.

However, most positions require a bachelor’s degree and the preferred degrees are journalism and advertising. In what follows, we will provide a step-by-step guide on how to become an event promoter.

How To Become An Event Promoter


Choose an area of specialization in order to concentrate your efforts toward success. If you become a music promoter, you will need to be in charge of the band’s gigs and concerts, securing advertising, booking a venue and finding a sound system.

Start small

You should try to start small, focusing on a local area to be able to learn more about the duties and responsibilities of this job. You should target a college campus and find our the student population, and you will be able to become famous in the area.

A promoter with a band

To become an event promoter, you have to obtain your bachelor’s degree in advertising or journalism.

Your crowd

Remember that you have to be socially active. Therefore, you need to be very confident and have the ability to sell oneself as the energy source which will make your event successful. This is an essential skill. Therefore, you also need to understand your crowd and satisfy their needs.

Risks and costs

You should know from the start that this takes a lot of hard work and determination. This is a very high-stress and high-risk job. The upfront costs might be quite large. Therefore, you need to have a back-up plan at all times in case something goes wrong. Make sure you develop a network of people who turn to be reliable sources.

Summing up

This guide can help you learn how to become an event promoter, revealing the great and bad parts of the job. It is extremely important to know the details in order to know what to expect. However, this job can be very rewarding if you have the right skills and you are surrounded by helpful people.

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