Some of you may have stumbled upon websites with the click-to-donate format before. The Hunger Site was pretty much the original, the one that launched this innovative method of contributing to the world through the immense power of the Internet. For those interested in lending a hand to those in need without taking any money out of your wallet, keep your eyes wide open. This is the site through which we can all contribute to a change.
What is The Hunger Site?
Founded in 1999 by computer programmer John Breen, The Hunger Site started out as a non-profit platform through which people could support donations through a simple button click. The website’s popularity exploded overnight, forcing Breen to spend most of his time managing the proper functioning of the site. Because the expenses required for keeping the website afloat were starting to get too high, Breen eventually sold The Hunger Site to GreaterGood.
GreaterGood is a Seattle-based company. Although a for-profit corporation, it prides itself on gearing all of its profits, most of which come via various sponsors, to the various causes they support. In 2008, the picture we see in present day as well became complete through a partnership between GreaterGood and Feeding America.
Aside from The Hunger Site, GreaterGood is also behind other several charitable platforms:
- The Breast Cancer Site
- The Child Health Site
- The Literacy Site
- The Rainforest Site
- The Animal Rescue Site
- The Veterans Site
- The Autism Site
How it Works
When visiting The Hunger Site for the first time, the user will definitely take note of the button which encourages you to click on it for donations. In theory, every click amounts for 1.4 cup of food, offered by the various sponsors of the website. Before or after donating, you also have the possibility to sign up for reminders. This is in order to press the button on a daily basis.
According to an article posted in 2008 in The Guardian, The Hunger Site doesn’t seem to be making money off every single individual click. But rather the ones to sponsor sites. Other versions suggest that the button does provide profit, albeit one of a mere 0.7¢ per click. Sponsored links, on the other hand, value around 30¢ per click.
The profit of the website goes to partnered charities. More specifically Feeding America, Mercy Crops, Millennium Promise, Food Recovery Network, and Partners in Health.
Statistics of The Hunger Site claim that since the website’s inauguration, several tens of millions of cups of food ended up in the possession of those in need. The combined efforts of the website visitors and shoppers at The Hunger Site store have led to approximately 856 million cups of food.
Regardless of whether you’re a skeptic or truly believe in the genuineness of the change The Hunger Site makes in the world, one thing is for certain. Nothing is stopping you from clicking the button and possibly contributing to a truly dreadful cause in the process. GreaterGood is a corporation with a long history in charity. And all of its branches, The Hunger Site included, perform wonders through the power of the Internet.