It is important to make clients become loyal brand followers, becoming true fans and brag about your company. These people are excited to buy all your products and recommend them to their friends. If you want to attract new customers, you need to develop a social army. Let’s take a look at some tactics that could help you.
Develop personal messaging
Marketers tend to use segmentation and buyer personas to address their target audiences. Nevertheless, many forget about these strategies when it comes to social media. To make sure that you maintain a connection with your followers and transform them into loyal brand followers, your message needs to convey the needs and interests of your social audience.
Therefore, you should develop organic messaging keeping all this in mind. Furthermore, try to use organic targeting features. You may also think about using paid promotion to send your content to particular demographics.
To make sure you gain enough loyal followers, you should not act as a brand on social media, but more like a friend. Try to comment on your followers’ posts, get to know them and your audience’s content. These are tasks which will help you humanize your brand. Hence, it will become more successful when using a friendly approach.
Share your values
Nowadays, social media is the tool for discussing beliefs, politics, and any other topic one can think of. If you want your brand to become popular and gain some followers, you need to implement this idea. Debate the current events and share your values. There are many famous brands like Whole Foods, Google and Apple which use this technique all the time.
Ask for feedback
Social media is also the perfect place for clients to complain about some brands or to express their disappointment. Previous studies indicate that approximately 83% of those who complained about a brand on social media manage to respond in a positive way when the company decided to follow up. If your company responds to such comments, it means that your brand cares about its customers.
Furthermore, you may encourage criticism and feedback on social media. After receiving your clients’ opinions, try to fix the biggest problems.
Encourage engagement and sharing
If you want to make clients become loyal followers, implement social buttons on all your contents. Furthermore, you should also consider a ‘gamification’ tactic, offering your website visitors badges and awards after they complete particular tasks. These tasks can include watching tutorials and commenting content. Place these share buttons in a strategic way to encourage your followers to share your content with their friends and relatives.
All the content you share needs to bring real value to your audience if you want them to become interested in your brand. Hence, your posts should not be all be about promoting services unless you are ready to offer pre-release invitations, beta access or exclusive discounts.
Summing up, all these methods can help you make your brand famous and have many loyal followers who will promote your business.